Studio Sundae

Studio Sundae is a creative practice run by a single designer in Tokyo. They wanted a brand that was serious about craft but never took itself too seriously — something that could live on a business card and on a gallery wall with equal confidence.

We built an identity around a hand-drawn wordmark, a flexible system of abstract marks, and a tightly restricted palette of off-white, deep plum, and gold. The collateral suite includes letterheads, editorial postcards, and a printed portfolio format.