Mellow Goods

Mellow Goods needed a digital home that matched their slow-living ethos — unhurried, tactile, and deeply considered. We redesigned their Framer site from scratch and paired it with a six-week launch campaign across email and organic social.

The new site drove a 3× increase in average session time and a 28% uplift in first-purchase conversion. The campaign reached 420k accounts and generated their highest-ever revenue month within a fortnight of launch.