Daily Ritual

Daily Ritual is a mindfulness and journalling brand with a loyal but static audience. They brought us in to grow their following and drive pre-orders for a physical product launch — all without compromising the calm, considered tone they’d worked hard to build.

Our four-month marketing strategy included a content calendar, influencer gifting programme, and a pre-launch email sequence. Pre-orders exceeded their target by 180% and their Instagram grew from 12k to 38k followers.