Petal & Press

Petal & Press came to us without a name and left with a complete brand system — mark, palette, typography, and a packaging suite that made their first retail placement feel inevitable. The brief was simple: make something that felt handmade without looking amateurish.

We developed a delicate serif wordmark with ink-stroke flourishes, a warm pastel palette anchored by dusty rose and sage, and collateral spanning tissue paper, swing tags, and mailer boxes. The result sold out its debut collection in 72 hours.